In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other demographics. To know why readers will buy your book, you must understand them on a deeper level than simple demographics. There are three main reasons readers buy nonfiction: ● To be entertained or transported: primary driver for memoir ● To be informed: primary driver for political, historical, or current events books ● To solve

You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow you to first reach them, and then connect with them. It also doesn’t mean that people from outside your target can’t be readers—they certainly can. Think of it this way: being clear about your audience will help you remove the blindfold and get a better aim at your target. Identifying your audience will help you brainstorm content, focus yo