Get in touch with your readers.
In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other demographics. To know why readers will buy your book, you must understand them on a deeper level than simple demographics. There are three main reasons readers buy nonfiction: ● To be entertained or transported: primary driver for memoir ● To be informed: primary driver for political, historical, or current events books ● To solve