How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...
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Sally Collings
- Jul 20, 2022
Two authors tell: when it comes to marketing your book, relationships matter.
In this post, I’m continuing my conversation with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to...
Sally Collings
- Jul 11, 2022
Two authors tell: create a voice around your idea
In this post, I’m extending my discussion with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to the...
Sally Collings
- Jul 6, 2022
Two authors tell: promoting your book, the unvarnished truth.
In this post, I’m continuing my discussion with Meredith Sandland & Carl Orsbourn, authors of Delivering the Digital Restaurant: Your...
Sally Collings
- Apr 11, 2022
Two authors tell: promoting your book, the unvarnished truth.
I’ve been blessed to work with some amazing clients who have had great success with their books. They have signed deals with leading...
Sally Collings
- Apr 4, 2022
Fearlessly Different: a shout-out to author Mickey Rowe.
One of the most rewarding projects I worked on last year was Mickey Rowe’s book, Fearlessly Different. When Mickey approached me, he had...
Sally Collings
- Mar 28, 2022
Why every author should visit a bookstore.
What with pandemics and such, it’s been a good while since I visited my local bookstore. I continue to spend inordinate amounts of time...
Sally Collings
- Mar 21, 2022
6 tools for nonfiction book writers.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
Sally Collings
- Mar 14, 2022
Spring is in the air.
Next week, I'm heading out of town to enjoy a Midwest spring break. I'll be lolling in the sunshine by Lake Michigan, enjoying the...
Sally Collings
- Mar 7, 2022
Craft an elevator pitch for your book.
Every author needs an elevator pitch. A brief but irresistible description that condenses the spirit of your book into a few sentences. ...
Sally Collings
- Feb 25, 2022
6 steps you need to take before writing your book proposal.
If you are planning to write a nonfiction book, and you’re planning to seek a publishing deal, the first thing you need is a book...
Sally Collings
- Feb 21, 2022
7 things you need to know about hybrid publishing.
Hybrid publishing: AKA author-assisted publishing, indie publishing, partnership publishing, and co-publishing. It’s an umbrella term for...
Sally Collings
- Feb 14, 2022
What’s the best way to get your book published?
Dreaming of a book deal with Penguin Random House, Macmillan, or HarperCollins? You’re not alone. SO not alone. Before you join that long...
Sally Collings
- Feb 9, 2022
Podcasts are the new author credential.
Podcasts have become the latest hunting ground for agents and editors to find new voices. Just as long-form journalism has been a place...
Sally Collings
- Jan 31, 2022
What’s your author persona?
A writer’s persona communicates to their audience who they are. It’s not only a chance to give writing a little personality, it is also...
Sally Collings
- Jan 24, 2022
Every author dreams of this.
My last couple of posts (here and here) have been about choosing between traditional publishing and self-publishing. But what if you...
Sally Collings
- Jan 17, 2022
The pros and cons of traditional publishing.
Every author needs to weigh up whether they seriously want a traditional publisher. It may seem like the holy grail, providing...
Sally Collings
- Jan 10, 2022
Be honest. Do you really want a publishing deal?
Earlier this week, I started work with a new client. She asked me to review and edit her book proposal, which is for a coffee-table book...
Sally Collings
- Jan 4, 2022
How much ego is too much in your book proposal?
Getting the balance between humility and hubris in your nonfiction book proposal is hard. Many authors are naturally self-effacing...
Sally Collings
- Dec 28, 2021
Show off with your sample chapters.
It’s easy to think of a book proposal as entirely separate from your book manuscript. Truth is, your book proposal must include a solid...
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