You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow you to first reach them, and then connect with them. It also doesn’t mean that people from outside your target can’t be readers—they certainly can. Think of it this way: being clear about your audience will help you remove the blindfold and get a better aim at your target. Identifying your audience will help you brainstorm content, focus yo