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How To Write a Book Proposal That Sells
An Insider’s Guide to Landing Your First Book Deal


Agents and editors don’t want a manuscript—they want a book proposal.

A book proposal is a manuscript pitch designed for literary agents and acquisitions editors.

It offers the shorthand idea of your book concept and answers the following questions:

  • Why this book?

  • Why this concept?

  • Why this author?

  • Why now?


It is the necessary blueprint that takes an author’s book from a saved file on your computer to a published masterpiece. 

If you’re developing a nonfiction book (whether it’s self-help, how-to, spirituality, thought leadership, or memoir), you need to write a book proposal. It will become the blueprint for your book: how it is structured, what it will do for its readers, how they will discover it, why you are the ideal author to write it.

Format: 7-Week Self-Paced Course


  • Weekly email lessons with audio files

  • Downloadable workbook

  • Templates and sample outlines

Pricing: $199

Who should take this 7-week Masterclass?
  • First-time authors seeking a publishing deal

  • Authors with a complete manuscript already written

  • Writers with a concept for their book but who haven’t yet started writing their manuscript

  • Book editors and ghostwriters who seek to gain industry insights

In this 7-week Masterclass, you will:
  • Understand what literary agents and acquisitions editors are looking for

  • Discover the 7 key ingredients of an outstanding book proposal

  • Create a book proposal that showcases the outstanding qualities of your book concept and you as the ideal author

By the end of the Masterclass, you will have created a draft of your book proposal, ready to start pitching to agents and editors.

How do I know this Masterclass is worth the money?

This Masterclass distills everything I have learned over two decades of working with leading literary agents and Big 5 publishers, about creating a book proposal that is strong enough to secure a publishing deal. You could spend months reading every scrap of information on the Internet about book proposals (much of which is misinformed, outdated, or based on a single author’s experience)—or you can tap into my expertise through this course.

I can also promise you that we will have fun along the way!

Course Outline


“Sally’s ability to organize, structure, perfect and polish my stories with ease was astonishing. I ended up as a fan of her incredible talent.”

— Shane Jacobson, actor & bestselling author

Sally Collings Book Editor California

About your instructor, Sally Collings

With 20+ years’ experience in book publishing, I know what makes a great book proposal—and I know how to write them. Former nonfiction publisher for HarperCollins and editorial director for Amber Books, I now work as a ghostwriter and developmental editor, specializing in nonfiction book proposals.


My author clients are represented at a number of top literary agencies, including Park & Fine Literary & Media, Talcott Notch Literary, The Palgon Company, and Marsal Lyon Literary Agency. Some have published with HarperBusiness, St. Martin’s Press, Simon & Schuster, and Chronicle Books, while others have successfully self-published their books or worked with leading hybrid publishers.


The only way I know to attract a top agent or editor is to craft a truly stellar book proposal. Lucky for you, I know how to do just that.


Born in Australia, I now call Northern California home, and I get my kicks running through the Santa Cruz Mountains. 

Are you ready to write a book proposal that sells?



When does the course start and finish?


The course starts now and finishes when you’re done! It is a completely self-paced online course. You decide when you start and when you finish.

How long do I have access to the course?


How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like, across any and all devices you own.

What if I’m unhappy with the course?

I want to make sure this course is right for you. If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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