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You Don’t Need an Editor Because You’re a Bad Writer...
You need an editor because you’re a serious one. The best writers I know—the sharpest thinkers, the clearest communicators— want ...
Sally Collings
3 days ago


It takes more than an email to hook a literary agent.
Hooking a literary agent requires more than an email inquiry. Think you can pitch a book to agents or editors with just an email? Think...
Sally Collings
Mar 19


Why the right ghostwriter is worth every penny.
When it comes to hiring a ghostwriter, the choice isn’t just about cost—it’s about value. Recently, I spoke with someone looking to...
Sally Collings
Dec 12, 2024


Want to write better? Be a “bowerbird.”
Struggling to organize your book or find your creative spark? Borrow this trick from the bowerbird. Bowerbirds gather shiny, colorful...
Sally Collings
Dec 2, 2024


The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
Sally Collings
Nov 13, 2024


What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
Sally Collings
Oct 7, 2024


Every Business Tells a Story. What's Yours?
Every business is in the storytelling business. What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 27, 2024


Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 20, 2024


How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 16, 2024


What Ghostwriting Looks Like. Sometimes.
Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...
Sally Collings
Sep 6, 2024
The Rise of Deluxe Editions: Why Your Business Story Deserves One
Sprayed edges, gilt embossing, luxury slipcases … deluxe editions have caught fire with fans expressing their passion for favorite...
Sally Collings
Aug 28, 2024


Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
Sally Collings
Jul 19, 2024


Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...
Sally Collings
Jul 5, 2024


Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...
Sally Collings
Jun 28, 2024


How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...
Sally Collings
Jun 21, 2024


6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
Sally Collings
Jun 14, 2024


What It Takes for a Publisher to Want Your Book: The Real Deal
I see you, aspiring authors. You’ve got an incredible story—maybe it’s about riding on the back of a shark from Alaska to Hawaii. Sounds...
Sally Collings
Jun 6, 2024


Leadership Memoirs and Why You Should Write One (Yes, You!)
Calling out to business leaders, social activists, change-makers, and sports champions – this one’s for you. Ever thought about writing a...
Sally Collings
May 30, 2024


Adding voice, vision, and value for ADHD authors.
I’m so excited to tell you about a new service I’m launching, offering writing and editing services specifically for nonfiction authors...
Sally Collings
Mar 21, 2023


Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
Sally Collings
Dec 2, 2022
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