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Who are you writing for?

You might be wondering why you need to be so specific about your target readers.

Narrowing down your focus to a specific group will allow you to first reach them, and then connect with them. It also doesn’t mean that people from outside your target can’t be readers—they certainly can.

Think of it this way: being clear about your audience will help you remove the blindfold and get a better aim at your target.

Identifying your audience will help you brainstorm content, focus your message—and increase your chances for better sales once your book is published. A description of your audience is also one of the key elements of your book proposal, if you are planning to pitch your book to literary agents and publishers.

Good news! You don’t need to go out searching for your target audience. Your audience already exists, and you already know something about them from the ways you communicate with them (articles, speeches, blogging, workshops etc). Just do the work to get clear about who that target reader is so that you can write a book that will actually appeal to them.

Questions to identify your target audience:

● Who are the most likely readers for your book? Women? Men? Teenagers?

● How old are they?

● What do they do for a living? Are they retired? Stay-at-home parents?

● How much money do they earn?

● Are they married, single, divorced?

Chances are you already know a lot of people who are potential members of your audience. If you are a speaker, who comes to your presentations? When you are at conferences or in the office, who comes to you for advice?

It is important to keep your book’s readers in your mind’s eye every step of the way. Identify your audience, write with their interests in mind, and speak to them with your solution!

Remember: Start with an audience, finish with a successful book.

Find out more about the How To Write a Successful Nonfiction Book course here:


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