For years, I’ve shared my thoughts on publishing, authorship, and book development here on this blog. But over the past year, my work has shifted. I've become less interested in tactical publishing advice and more interested in the deeper strategic questions: What makes a book commercially viable? What separates a competent manuscript from a publishable one? How should authors think like editors before they write? Substack gives me the space to explore those ideas more fully, so going...

One author recently spent $16,000 to promote his book. The result? He landed in the top 20% of Amazon rankings.   At first glance, that...

The debate over AI in writing is heating up — but authors have always had help. From research assistants to fresh-eyed editors, collaboration is nothing new. AI is simply the latest tool in the kit. The real question isn’t should you use it — it’s how you use it.