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The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
Sally Collings
Nov 13, 2024
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What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
Sally Collings
Oct 7, 2024
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Every Business Tells a Story. What's Yours?
Every business is in the storytelling business.  What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 27, 2024
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Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. Â I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 20, 2024
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How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 16, 2024
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What Ghostwriting Looks Like. Sometimes.
Let me tell you about a doctor (I’ll call him Scott, because that’s his name) who suffered at the hands of the medical system, leading to...
Sally Collings
Sep 6, 2024
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