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The Rise of Expert Practitioners in Publishing
As 2024 wraps up, there's a trend popping up in the nonfiction book market. Publishers are on the lookout for what I like to call "expert...
Sally Collings
Nov 13, 2024
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What’s the easiest way to write a bestseller? (It’s a trick question.)
Recently, a rising academic reached out to me about collaborating on her book proposal. She is well credentialed, articulate, and driven,...
Sally Collings
Oct 7, 2024
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Redefining Success: Beyond the Bestseller Lists.
Success in the world of writing and publishing can be a slippery concept. For many, hitting a bestseller list is the pinnacle of...
Sally Collings
Jul 19, 2024
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Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
Sally Collings
Dec 2, 2022
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What’s in it for your readers?
When a reader picks up a nonfiction book, they expect to get something out of it—a solution to a problem, a way to improve their life, or...
Sally Collings
Oct 1, 2021
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What’s your message?
What IS a message (AKA proposition) for your book? And how the heck do you come up with one? I like the way industry guru Jane Friedman...
Sally Collings
Sep 24, 2021
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Get in touch with your readers.
In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other...
Sally Collings
Sep 20, 2021
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Who are you writing for?
You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow...
Sally Collings
Sep 13, 2021
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