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Every Business Tells a Story. What's Yours?
Every business is in the storytelling business.  What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 27, 2024


Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. Â I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 20, 2024


How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 16, 2024


Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
Sally Collings
Dec 2, 2022


Publish me! (I’m begging you.) Writing a query letter for your memoir.
You’ve written your memoir, you’ve produced your book proposal. Now it’s time to reach out to your chosen literary agents and/or editors....
Sally Collings
Nov 28, 2022


Do I need a million social media followers to impress a literary agent?
Let's be brave and tackle what some writers consider to be one of the hardest parts of a book proposal: the Platform & Marketing section....
Sally Collings
Nov 18, 2022


Who are you? And who’s going to read your memoir?
In my recent blog posts, we’ve looked at what a book proposal is and what agents look for. We’ve discussed the overview and how to gain a...
Sally Collings
Nov 11, 2022


Writing about writing is the hardest thing.
The day has come. You’ve written, polished, and honed the manuscript for your memoir. Go you! Now it’s time to get that baby out there,...
Sally Collings
Nov 4, 2022


Memoir writers! How will you catch a literary agent’s eye?
If you’re pitching your memoir to literary agents, the million-dollar question is this: how do you catch an agent’s eye? Impress the...
Sally Collings
Oct 28, 2022


Fall in love with your book proposal: especially for memoir writers.
You’ve written your memoir. Now what? Finishing your memoir is not the end of the path to publication. You’re going to need a book...
Sally Collings
Oct 20, 2022


It’s twins! Kind of. Two new courses to help you write your book proposal.
This week I’m launching not one, but two new courses to help writers who are wrestling with their book proposal—whether they’re already...
Sally Collings
Oct 14, 2022


Get in touch with your readers.
In my last post, I talked about defining your target reader—who they are, what you know about their interests, their age, and other...
Sally Collings
Sep 20, 2021


Who are you writing for?
You might be wondering why you need to be so specific about your target readers. Narrowing down your focus to a specific group will allow...
Sally Collings
Sep 13, 2021
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