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Every Business Tells a Story. What's Yours?
Every business is in the storytelling business.  What do you think of when you see this image? Naturally, it’s an ad for Lavazza coffee....
Sally Collings
Sep 27, 2024
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Does Your Book Need Global Eyes?
This morning, I had a realization that smacked me upside the head. Â I have lived half of my adult life in countries other than the one I...
Sally Collings
Sep 20, 2024
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How to Write a Book With Many Voices.
In ghostwriting, we often think about capturing a single voice—whether it’s a high-profile executive or a passionate entrepreneur. But...
Sally Collings
Sep 16, 2024
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The Rise of Deluxe Editions: Why Your Business Story Deserves One
Sprayed edges, gilt embossing, luxury slipcases … deluxe editions have caught fire with fans expressing their passion for favorite...
Sally Collings
Aug 28, 2024
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Ghostwriters Are Like the Moon…
Last week, one of my author-clients paid me a most unusual but rather lovely compliment. “I love that you take the light that is my...
Sally Collings
Jul 5, 2024
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Investing in Your Book: Time, Money, and Collaboration.
Writing a book isn't just about putting words on paper—it's a significant investment in time and money. As you start the journey,...
Sally Collings
Jun 28, 2024
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How to Plan the Structure of Your Book.
Although non-fiction books don't follow the classic narrative arc of novels, they still need to take the reader on a journey of...
Sally Collings
Jun 21, 2024
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6 tools for nonfiction authors.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...
Sally Collings
Jun 14, 2024
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What It Takes for a Publisher to Want Your Book: The Real Deal
I see you, aspiring authors. You’ve got an incredible story—maybe it’s about riding on the back of a shark from Alaska to Hawaii. Sounds...
Sally Collings
Jun 6, 2024
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Terrible publishing advice for memoir writers.
This week, I’m offering the 5 worst pieces of advice a memoir writer can follow if they want to land a publishing deal. #1. Think of your...
Sally Collings
Dec 2, 2022
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Publish me! (I’m begging you.) Writing a query letter for your memoir.
You’ve written your memoir, you’ve produced your book proposal. Now it’s time to reach out to your chosen literary agents and/or editors....
Sally Collings
Nov 28, 2022
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Do I need a million social media followers to impress a literary agent?
Let's be brave and tackle what some writers consider to be one of the hardest parts of a book proposal: the Platform & Marketing section....
Sally Collings
Nov 18, 2022
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Who are you? And who’s going to read your memoir?
In my recent blog posts, we’ve looked at what a book proposal is and what agents look for. We’ve discussed the overview and how to gain a...
Sally Collings
Nov 11, 2022
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Writing about writing is the hardest thing.
The day has come. You’ve written, polished, and honed the manuscript for your memoir. Go you! Now it’s time to get that baby out there,...
Sally Collings
Nov 4, 2022
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Memoir writers! How will you catch a literary agent’s eye?
If you’re pitching your memoir to literary agents, the million-dollar question is this: how do you catch an agent’s eye? Impress the...
Sally Collings
Oct 28, 2022
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Fall in love with your book proposal: especially for memoir writers.
You’ve written your memoir. Now what? Finishing your memoir is not the end of the path to publication. You’re going to need a book...
Sally Collings
Oct 20, 2022
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It’s twins! Kind of. Two new courses to help you write your book proposal.
This week I’m launching not one, but two new courses to help writers who are wrestling with their book proposal—whether they’re already...
Sally Collings
Oct 14, 2022
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How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...
Sally Collings
Aug 4, 2022
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Two authors tell: when it comes to marketing your book, relationships matter.
In this post, I’m continuing my conversation with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to...
Sally Collings
Jul 20, 2022
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Two authors tell: create a voice around your idea
In this post, I’m extending my discussion with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to the...
Sally Collings
Jul 11, 2022
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