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Sally Collings
Nov 11, 2022
Who are you? And who’s going to read your memoir?
In my recent blog posts, we’ve looked at what a book proposal is and what agents look for. We’ve discussed the overview and how to gain a...


Sally Collings
Nov 4, 2022
Writing about writing is the hardest thing.
The day has come. You’ve written, polished, and honed the manuscript for your memoir. Go you! Now it’s time to get that baby out there,...


Sally Collings
Oct 28, 2022
Memoir writers! How will you catch a literary agent’s eye?
If you’re pitching your memoir to literary agents, the million-dollar question is this: how do you catch an agent’s eye? Impress the...


Sally Collings
Oct 20, 2022
Fall in love with your book proposal: especially for memoir writers.
You’ve written your memoir. Now what? Finishing your memoir is not the end of the path to publication. You’re going to need a book...


Sally Collings
Oct 14, 2022
It’s twins! Kind of. Two new courses to help you write your book proposal.
This week I’m launching not one, but two new courses to help writers who are wrestling with their book proposal—whether they’re already...

Sally Collings
Aug 4, 2022
How to make a bestseller.
The third day of the antitrust trial over the sale of Simon & Schuster to Penguin Random House offers a fascinating glimpse into the...


Sally Collings
Jul 20, 2022
Two authors tell: when it comes to marketing your book, relationships matter.
In this post, I’m continuing my conversation with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to...


Sally Collings
Jul 11, 2022
Two authors tell: create a voice around your idea
In this post, I’m extending my discussion with Meredith Sandland & Carl Orsbourn (Delivering the Digital Restaurant: Your Roadmap to the...


Sally Collings
Jul 6, 2022
Two authors tell: promoting your book, the unvarnished truth.
In this post, I’m continuing my discussion with Meredith Sandland & Carl Orsbourn, authors of Delivering the Digital Restaurant: Your...


Sally Collings
Apr 11, 2022
Two authors tell: promoting your book, the unvarnished truth.
I’ve been blessed to work with some amazing clients who have had great success with their books. They have signed deals with leading...


Sally Collings
Apr 4, 2022
Fearlessly Different: a shout-out to author Mickey Rowe.
One of the most rewarding projects I worked on last year was Mickey Rowe’s book, Fearlessly Different. When Mickey approached me, he had...


Sally Collings
Mar 28, 2022
Why every author should visit a bookstore.
What with pandemics and such, it’s been a good while since I visited my local bookstore. I continue to spend inordinate amounts of time...


Sally Collings
Mar 21, 2022
6 tools for nonfiction book writers.
The water dispenser in our fridge has been leaking for over a week now. Drip, drip, drip. You can imagine that one drip per second adds...


Sally Collings
Mar 14, 2022
Spring is in the air.
Next week, I'm heading out of town to enjoy a Midwest spring break. I'll be lolling in the sunshine by Lake Michigan, enjoying the...


Sally Collings
Mar 7, 2022
Craft an elevator pitch for your book.
Every author needs an elevator pitch. A brief but irresistible description that condenses the spirit of your book into a few sentences. ...


Sally Collings
Feb 25, 2022
6 steps you need to take before writing your book proposal.
If you are planning to write a nonfiction book, and you’re planning to seek a publishing deal, the first thing you need is a book...


Sally Collings
Feb 21, 2022
7 things you need to know about hybrid publishing.
Hybrid publishing: AKA author-assisted publishing, indie publishing, partnership publishing, and co-publishing. It’s an umbrella term for...


Sally Collings
Feb 14, 2022
What’s the best way to get your book published?
Dreaming of a book deal with Penguin Random House, Macmillan, or HarperCollins? You’re not alone. SO not alone. Before you join that long...


Sally Collings
Feb 9, 2022
Podcasts are the new author credential.
Podcasts have become the latest hunting ground for agents and editors to find new voices. Just as long-form journalism has been a place...


Sally Collings
Jan 31, 2022
What’s your author persona?
A writer’s persona communicates to their audience who they are. It’s not only a chance to give writing a little personality, it is also...
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